Hi, I'm Kris
About
UX Lead
Based in Sofia
6+ Years Experience
Open to Work
Specializing in mobile banking, UX strategy, product discovery and multi-squad alignment.
Proficiencies
Skills
Discovery
Research
Interaction Design
Usability Testing
Design Systems and Kits
Roadmapping
Prioritization
KPI thinking
Tools
Figma
Jira & Confluence
Adobe Suite
Notion
Claude Code & Design
Framer
Strengths
Communication
Alignment
Problem-solving
Mentorship
Spoken Languages
English
Bulgarian
Work
Lead Product Designer
Current
2024 - Now
DSK Bank
Sofia
- Ownership of UX strategy, product discovery and end-to-end experience.
- Driving alignment across 6 squads, defining shared UX-patterns and decision- making frameworks.
- Improving clarity and reducing support friction on key journeys.
- Mentoring designers and elevating team practices.
- Contributing to DSK’s Design System (components, behavior, documentation).
UX/UI Designer
2022 - 2024
DSK Bank
Sofia
- Owned UX for Digital Lending and the corporate web.
- Increased in-app loan sales by 99.8%, after a service design sprint and a successful redesign of key loan flows.
- Boostе loan insurance attachment-rate by 56%, after a product discovery phase for the existing lending flows.
- Delivered redesigns used daily by 1M+ customers.
- Led usability testing, service design sprints and analytics-based improvements.
- Delivered prototypes for testing and product alignment.
- Ensured brand & UX consistency across channels.
UX/UI Designer
2019 - 2021
GRIFFIN HEARTS
Sofia
- Designed end-to-end mobile & web products.
- Built UI kits, icons and visual assets.
- Engaged closely with clients to understand goals, needs and priorities.
- Supported QA, development and future releases.
Education
UX Design Advanced
2021
SoftUni Creative
Sofia
In my thesis I developed a method for data transfer between different operating systems.
Certificate
GRAPHIC DESIGN ADVANCED
2019
SoftUni Creative
Sofia
The Bachelor told me everything about the fundamentals of computer science.
Certificate
BA in Computer Science
Highest
2016 - 2019
UNIVERSITY OF VELIKO TARNOVO
Veliko Turnovo
The Bachelor told me everything about the fundamentals of computer science.
